Industry

Transport

Services

Branding, Web Design, Event Design, Print & Editorial, Social Media

Road Freight NSW

Road Freight NSW is the peak industry organisation in NSW representing trucking operators. Their members range from some of the nation’s largest transport companies, with many thousands of employees, through to small family businesses operating with less than 5 employees.

RFNSW's old brand was underdeveloped, inflexible and difficult to implement across touchpoints. Working the CEO & board, we developed a refreshed brand that can live cohesively across their new website, annual conference, proposals and marketing emails. Subltle changes to the colour palette, typography and the even the logo were made to create an evolution of the brand, rather than a revolution.

The new website, built using a custom Wordpress theme in collaboration with Alex Felman, is primarily designed to sell prospective members on the benefits on joining the organisation, highlighting policy achievements, special discounts and recent news and press releases. With custom LinkedIn feed integrations and an simple to manage news page, RFNSW are now able to easily share information across all their platforms.

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Results

Since the new brand & website launched, RFNSW has continued to grow, with their conference attracting over 250 guests in 2024 and membership numbers at an all time high. With the technical improvements to the website, like using customised forms and the Stripe checkout platform, we have streamlined the signup process for new members, automating payments and digitising the member list for better record-keeping, reducing manual upkeep and freeing up staff to spend more time on serving the interests of members.

32%

Increase in membership numbers since launching the new website

XX%

Increase in gross revenue in the 12 months after the new brand launched

Results

32%

Increase in membership numbers since launching the new website

XX%

Increase in gross revenue in the 12 months after the new brand launched

Results

32%

Increase in membership numbers since launching the new website

XX%

Increase in gross revenue in the 12 months after the new brand launched

Transport

Transport

Branding, Web Design, Event Design, Print & Editorial, Social Media

Road Freight NSW

Road Freight NSW

Road Freight NSW is the peak industry organisation in NSW representing trucking operators. Their members range from some of the nation’s largest transport companies, with many thousands of employees, through to small family businesses operating with less than 5 employees.

Road Freight NSW is the peak industry organisation in NSW representing trucking operators. Their members range from some of the nation’s largest transport companies, with many thousands of employees, through to small family businesses operating with less than 5 employees.

Visit Website

Visit Website

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Results

32%

XX%

Results

32%

XX%

Results

32%

XX%

Work

With Us

Ready to transform your brand into something that truly matters? Click the button below to get started.

Get in touch

Work

With Us

Ready to transform your brand into something that truly matters? Click the button below to get started.

Get in touch

Work

With Us

Ready to transform your brand into something that truly matters? Click the button below to get started.

Get in touch