Industry
Transport
Services
Branding, Web Design, Event Design, Print & Editorial, Social Media
RFNSW's old brand had served its time— itwas underdeveloped, inflexible and difficult to implement across touchpoints. Working with the CEO & board, we developed a refreshed brand designed to live cohesively across their new website, annual conference, proposals and marketing emails. Subtle changes to the colour palette, typography and the even the logo were made to create an evolution of the brand, rather than a revolution, modernising the brand without alienating a long-standing membership base.
The new website — built on a custom WordPress theme in collaboration with developer Alex Felman — is designed to convert prospective members, leading with policy achievements, member benefits and recent news. A LinkedIn feed integration and an easy-to-manage news page mean RFNSW can keep their audience informed across every platform without adding to the workload of a lean team."
