All

The

Pieces

Matter

All

The

Pieces

Matter

ATPM is a design studio built around one belief: that distinction has to be uncovered before it can be designed. We dig deep into your business: your competitors, your customers, and the gap between where you are and where you're trying to go.

As a deliberately small independent studio, we work with a limited number of clients: startups and SMEs who are ready to stop playing it safe. We partner with them across strategy, identity and rollout. No shortcuts. No templates. Just clear, considered work built around what makes your business genuinely distinct.

Because a brand isn't just how you look—it's your website, your signage, your motion design, and everything in between. We design across all of it, working with a tight network of specialists who know their craft as well as we know ours. Not because we want to do everything, but because inconsistency is where brands quietly fall apart.

ATPM is a design studio built around one belief: that distinction has to be uncovered before it can be designed. We dig deep into your business: your competitors, your customers, and the gap between where you are and where you're trying to go.

As a deliberately small independent studio, we work with a limited number of clients: startups and SMEs who are ready to stop playing it safe. We partner with them across strategy, identity and rollout. No shortcuts. No templates. Just clear, considered work built around what makes your business genuinely distinct.

Because a brand isn't just how you look—it's your website, your signage, your motion design, and everything in between. We design across all of it, working with a tight network of specialists who know their craft as well as we know ours. Not because we want to do everything, but because inconsistency is where brands quietly fall apart.

Our team

Andrew Lopez

Founder & Creative Director

Andrew is the Founder and Creative Director of ATPM. With over 14 years' experience across Sydney studios, he has led brand designs for clients including MoneyMe, Tourism Australia and Mulpha—and built a reputation for asking the questions most designers skip. ATPM is built around that same instinct: to look where others don't.

Outside of work, he can be found in the experimenting in the kitchen or following the Wests Tigers, no matter how many times they disappoint him.

Andrew is the Founder and Creative Director of ATPM. With over 14 years' experience across Sydney studios, he has led brand designs for clients like MoneyMe, Tourism Australia and Mulpha—building a reputation for asking the questions most designers skip. ATPM is built around that same instinct: to look where others don't.

Outside of work, he can be found in the experimenting in the kitchen or following the Wests Tigers, no matter how many times they disappoint him.

OUR

MANIFESTO

When you're building a brand,   
you need to go deep.  
Dive under the hood.
To see how it works.
And find out what people
really think about you.

At ATPM, we design brands
that convert and connect.  
Crafting identities with care and detail.  
Built on a strategy that moves
your brand forward.  
For clients with courage.

We look at every touchpoint.
From billboards to websites.
And everything in between.
Because every one of those pieces
is an opportunity to say something.
To build your brand up.
Or tear it back down.

Because All The Pieces Matter

When you're building a brand,   
you need to go deep.  
Dive under the hood.
To see how it works.
And find out what people
really think about you.

At ATPM, we design brands
that convert and connect.  
Crafting identities with care and detail.  
Built on a strategy that moves
your brand forward.  
For clients with courage.

We look at every touchpoint.
From billboards to websites.
And everything in between.
Because every one of those pieces
is an opportunity to say something.
To build your brand up.
Or tear it back down.

Because All The Pieces Matter

How We Work

We have broken our process into four distinct stages, all designed to build a courageous brand that stands the test of time. We call it Brand in 4D.

Stage 01
Discover

We take a deep dive into your business, learning everything we can about your world. Depending on your budget, this might include things like an audit of your current brand, interviews with staff and customers, surveys or a strategy workshop.

Stage 02
Define

Armed with insights from Stage 01, we'll begin to define what your business stands for. We'll look for a north star to underpin your brand and begin to explore what this might look like through visual territories.

Stage 03
Design

Where the fun begins! Once we're aligned on a new visual direction, we'll begin crafting new brand identity concepts, built from the established foundations of Stage 01 & 02.

Stage 04
Deploy

With approval on the visual identity, we'll start to build out a cohesive design language across all the touchpoints where your brand will show up, all contained within new brand guidelines.

The image featured at the top of the about us page #1

The image featured at the top of the about us page #2

Our Services

Our services cover the full spectrum of end-to-end brand development, ensuring your business is strategically aligned at every touchpoint.

Brand Strategy

Competitor Analysis

Brand Positioning

Brand Architecture

Naming

Verbal Identity

Tone of Voice

Brand Identity

Logo Design

Visual Identity

Art Direction

Brand Guidelines

Campaign Direction

Brand Work

Out Of Home

Print & Packaging

Signage

Spatial

Apparel

Pitch Decks

Digital

Web Design

Landing Pages

Social Media

Email Design

Motion Design

Testimonials

Andrew has performed graphic design and assistance with event management for our annual industry conference for the past 6 years with Road Freight NSW.

The relationship has developed to one where we have implicit trust in Andrew’s creative direction and professionalism. Andrew’s thoughtful approach in meetings, understanding of the freight industry and collaboration means we can translate ideas into action and meaningful deliverables. We consider Andrew one of the Road Freight NSW team.

Simon O'Hara

CEO

Road Freight NSW

ATPM were able to bring my ideas and vision and turned them into a brand that truly reflects my business and connects with people. They listen, collaborate and always makes sure the final result feels right for you.

Since our launch, my business has grown substantially, attracting the right audience and establishing a strong connection with the local community. Andrew’s creativity, professionalism, and ability to guide you through the process make him an invaluable asset to any business.

Gianmarco Impala

Owner

Impala's Pizzeria

Testimonials

Andrew has performed graphic design and assistance with event management for our annual industry conference for the past 6 years with Road Freight NSW.

All

The

Pieces

Matter

All

The

Pieces

Matter

ATPM is a design studio built around one belief: that distinction has to be uncovered before it can be designed. We dig deep into your business: your competitors, your customers, and the gap between where you are and where you're trying to go.

ATPM is a design studio built around one belief: that distinction has to be uncovered before it can be designed. We dig deep into your business: your competitors, your customers, and the gap between where you are and where you're trying to go.

Our team

Andrew Lopez

Founder & Creative Director

Outside of work, he can be found in the experimenting in the kitchen or following the Wests Tigers, no matter how many times they disappoint him.

Outside of work, he can be found in the experimenting in the kitchen or following the Wests Tigers, no matter how many times they disappoint him.

OUR

MANIFESTO

When you're building a brand, you need to go deep. Dive under the hood.To see how it works.And find out what people really think about you.

At ATPM, we design brandsthat convert and connect. Crafting identities with care and detail. Built on a strategy that moves your brand forward. For clients with courage.

We look at every touchpoint.From billboards to websites.And everything in between.Because every one of those pieces is an opportunity to say something.To build your brand up.Or tear it back down.

Because All The Pieces Matter

When you're building a brand, you need to go deep. Dive under the hood.To see how it works.And find out what people really think about you.

At ATPM, we design brandsthat convert and connect. Crafting identities with care and detail. Built on a strategy that moves your brand forward. For clients with courage.

We look at every touchpoint.From billboards to websites.And everything in between.Because every one of those pieces is an opportunity to say something.To build your brand up.Or tear it back down.

Because All The Pieces Matter

How We Work

We have broken our process into four distinct stages, all designed to build a courageous brand that stands the test of time. We call it Brand in 4D.

We have broken our process into four distinct stages, all designed to build a courageous brand that stands the test of time. We call it Brand in 4D.

Stage 01Discover

Stage 02Define

Stage 03Design

Stage 04Deploy

Our Services

Our services cover the full spectrum of end-to-end brand development, ensuring your business is strategically aligned at every touchpoint.

Brand Strategy

Competitor Analysis

Brand Positioning

Brand Architecture

Naming

Verbal Identity

Tone of Voice

Brand Identity

Logo Design

Visual Identity

Art Direction

Brand Guidelines

Campaign Direction

Brand Work

Out Of Home

Print & Packaging

Signage

Spatial

Apparel

Pitch Decks

Digital

Web Design

Landing Pages

Social Media

Email Design

Motion Design

Testimonials

Simon O'Hara

CEO

Road Freight NSW

Gianmarco Impala

Owner

Impala's Pizzeria

Testimonials

Simon O'Hara

CEO

Road Freight NSW

Gianmarco Impala

Owner

Impala's Pizzeria

Work

With Us

Ready to transform your brand into something that truly matters? Click the button below to get started.

Start a project today

Work

With Us

When you're building a brand,   
you need to go deep.  
Dive under the hood.
To see how it works.
And find out what people
really think about you.

At ATPM, we design brands
that convert and connect.  
Crafting identities with care and detail.  
Built on a strategy that moves
your brand forward.  
For clients with courage.

We look at every touchpoint.
From billboards to websites.
And everything in between.
Because every one of those pieces
is an opportunity to say something.
To build your brand up.
Or tear it back down.

When you're building a brand,   
you need to go deep.  
Dive under the hood.
To see how it works.
And find out what people
really think about you.

At ATPM, we design brands
that convert and connect.  
Crafting identities with care and detail.  
Built on a strategy that moves
your brand forward.  
For clients with courage.

We look at every touchpoint.
From billboards to websites.
And everything in between.
Because every one of those pieces
is an opportunity to say something.
To build your brand up.
Or tear it back down.

Stage 01
Discover

Stage 02
Define

Stage 03
Design

Stage 04
Deploy