Industry
Hospitality
Services
Brand Evolution, Signage, Social Media, Digital, Print
Inspired by the simple ingredients used to create their signature sourdough pizza bases, the new brand is typographic focused, utilising a bare-bones sans serif to create a brutalist identity, complementing the existing script logo. The identity plays with scale and repetition of the logo and type, creating a multitude of combinations from these simple elements, just like their pizza recipes.
To provide a contrast against the brutalist design aesthetic, we also created a mascot illustration from a historical photo of the owner Gianmarco, who began making pizza in his family restaurant at 2 years old. The mascot is used to add a human element to the brand, sparking joy as he appears on menus, social posts and the website.
ATPM were able to bring my ideas and vision and turned them into a brand that truly reflects my business and connects with people. They listen, collaborate and always makes sure the final result feels right for you. Since our launch, my business has grown substantially, attracting the right audience and establishing a strong connection with the local community. Andrew’s creativity, professionalism, and ability to guide you through the process make him an invaluable asset to any business.
GIANMARCO IMPALA, OWNER, IMPALA'S PIZZERIA
