Industry
Brand Evolution, Signage, Social, Digital, Print
Inspired by the simple ingredients used to create their signature sourdough pizza bases, the new brand is typographic focused, utilising a bare-bones sans serif to create a brutalist identity, complementing the existing script logo. The identity plays with scale and repetition of the logo and type, creating a multitude of combinations from these simple elements, just like their pizza recipes.
To provide a contrast against the brutalist design aesthetic, we also created a mascot illustration from a historical photo of the owner Gianmarco, who began making pizza in his family restaurant at 2 years old. The mascot is used to add a human element to brand, sparking joy as he appears on menus, social posts and the website.
