Industry
Social Media, OOH, Apparel
Through our founder's involvement with the club as a player & manager, ATPM has developed an off-field partnership with them, helping expand their visual identity to better reflect the growing size and status of the club.
Utilising the club’s existing logo, ATPM developed a new brand identity inspired by Alexandria’s industrial heritage and the cut and thrust of rugby league. Turning up the vibrancy on the club’s traditional cerise and blue colour palette for the digital age, a new set of social templates and signage was developed for both the 2024 and 2025 seasons. The new system can be used for announcing club fixtures each week, off-season recruitment drives and highlighting special events or club sponsors.
